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Ready, aim, let’s get going on jobs

Burlington Economic Development Corporation OfficeCity council has set aggressive targets to increase jobs and economic activity in Burlington. The Burlington Economic Development Corporation (BEDC) has agreed to double the city’s industrial-commercial-institutional tax revenue over 20 years. The focus will be on creating a plan for five employment districts, including the downtown, by the end of 2013. The downtown strategy will include a review of city lands and their potential for development, for example surface parking lots.

To take on this task, the BEDC was to have prepared new organizational structure and transition plan by February 2013. That will be delayed to June.

The BEDC board has already committed to amend BEDC’s operating model and business plan “to create a land development corporation.”

Read their memo to the Development & Infrastructure committee of city council here.

My Take: I’m concerned about the delay in refocusing the BEDC structure to meet the targets set by the city for economic development. We must keep driving the momentum forward. Yes, it is important to plan then act – ready, aim, fire, as the expression goes. But let’s ensure that doesn’t become “ready, ready, and more getting ready to get ready.” The restructuring plan includes a review of the mandate and objectives of the BEDC – those are already known, specifically increasing ICI tax revenue. It’s time now to focus on the best structure to make that happen. I’ve suggested in the past, for example, that the BEDC dispense with networking and fundraising luncheons and other activities to devote all activity to business attraction and retention, and suggested funding in this budget for an additional Business Development Officer. (That was not approved by council).

In terms of activities, becoming a land development corporation, might be an option, whereby the city purchases land to attract or control investment. But that’s probably more of a long term plan. There are quicker wins for development in the short term, by leveraging land we already own (especially in areas like the downtown), and making the case to prospective employers for locating in Burlington.

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Ready, aim, let's get going on jobs - Burlington Economic Development
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Ready, aim, let's get going on jobs - Burlington Economic Development
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City council has set aggressive targets to increase jobs and economic activity in Burlington. But, I'm concerned about the delay in refocusing the BEDC
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Written by Marianne Meed Ward

A Better Burlington began in 2006 after my neighbours said they felt left out of city decisions, learning about them only after they’d been made.

As journalist for 22 years, I thought “I can do something about that” and a website and newsletter were born. They’ve taken various forms and names over the years, but the intent remains: To let you know what’s happening at City Hall before decisions are made, so you can influence outcomes for A Better Burlington.

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