Staff asked to explore community videoboard downtown

Mayor Goldring, myself and the Burlington Downtown Business Association have been approached by a local business offering to install a video message board somewhere in the downtown. The cost to the city would be free; revenue would be generated by selling advertising on the message board. The city would have a negotiated amount of display time on the message board for community messages (for example upcoming events, road closures, seasonal messages).

The city’s current sign by-law does not allow this type of installation in the downtown. We would like to explore the feasibility of this idea further. I presented the following staff direction at the March 30 Development & Infrastructure Committee meeting:

Direct the Director of Planning & Building to report back to committee on the feasibility, desirability, location and process of procuring and installing a community videoboard in the downtown.

Update: This staff direction narrowly failed 4-3, but the BDBA and others are working to see if that vote can change for the April 20 council meeting to allow this to proceed.

Written by Marianne Meed Ward

A Better Burlington began in 2006 after my neighbours said they felt left out of city decisions, learning about them only after they’d been made.

As journalist for 22 years, I thought “I can do something about that” and a website and newsletter were born. They’ve taken various forms and names over the years, but the intent remains: To let you know what’s happening at City Hall before decisions are made, so you can influence outcomes for A Better Burlington.

The best decisions are made when elected representatives tap the wisdom of our community members, and welcome many different perspectives.This site allows residents to comment and debate with each other; our Commenting Guidelines established in 2016 aim to keep debate respectful.

Got an idea or comment you want to share privately? Please, get in touch:


Leave a Reply
  1. A video billboard will contribute to the distracted driving concerns our governments and communities are trying to curtail. Video billboards by design, size, bright vibrant non static stimuli, grab attention more efficiently as well as hold attention for a longer period than traditional static billboards.
    These video billboards are a cause for concern. Especially inappropriate in a bustling downtown core where foot, bicycle and vehicular traffic share closer proximity. The core, as well as other neighbourhoods, have many intersections and crossings. I fear that more incidents of distracted drivers running the intersections and crosswalks will occur.

  2. I would really hate to see this happen. It’s the thin edge of the wedge and permitting one will lead to more. We do NOT want our downtown looking like Dundas or Times squares.

What's your take?

Proposal to explore parking partnership

Ask the Councillor – April 2015